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Underwear Care


Careless washing will wear out your underwear’s elasticity, colour, and durability much sooner than you or we would like.

So we’re here to offer our advice on looking after your Luxuriate underwear, separating fact from fiction, and giving you the tips that will keep you lounging in comfort.

The first question is probably the most common question we find our female family asking…


Honestly, underwear care definitely changes with each style, so naturally how you wash them changes too.

Cotton pieces can be washed on a 30°C heat in your washing machine, while your more delicate lace pieces can more often than not require a little more care when it comes to washing, meaning a hand wash would be most suitable and highly recommended by us.

Keep reading for all of the details you need to care for your Luxuriate purchases. Don’t worry, we’re here to offer the best advice to keep your collection fresh.


If you've got a bit of extra time on your hands, hand washing is an absolute dream for your delicate underwear, and also a must for some of our styles.

Satin bras, lace lingerie and stretch-fit sets will thank you for taking the time to hand wash. Even cotton and jersey items that might instruct that washing on 30 or 40 is suitable could benefit from being treated to a hand wash every now and then. It's that extra TLC that makes all the difference to your never-ending comfort.

So, what you need to do...

  • Separate your darks from your lights (always) and prepare a sink or bowl of room temperature water with a small amount of mild detergent added.
  • Treating each item carefully - don't scrunch, squeeze or twist your underwear! Instead, swirl slowly and let the items soak and clean gently for a few minutes in the soapy water.
  • Do feel free to gently massage any stains or areas in need of a bit more love and attention.
  • Once you're happy they're looking and feeling fresh, remove from the water and leave to dry on a fresh towel or drying rack, somewhere warm and toasty.

It's that easy, not quite a chore after all! And trust us, they will never have felt fresher...


  • Read the care instructions found inside your Luxuriate pieces. For almost all of our underwear designs we recommend machine washing at 30 degrees for the ultimate washing experience for your undies. There are limited designs within our collections that we do suggest hand washing to ensure you’re taking care of those more luxurious, delicate pieces, such as our Intimates. If you see the hand wash symbol, refer to our girl guide to hand washing above.
  • Turn your underwear inside out before putting it in the wash and for any bras that include a hook and eye, clasp these together too. 
  • You must-must-must have the right kind of items joining your underwear in the wash. Try not to include rough items like jeans or heavy garments such as towels, as these can be guilty of damaging your underwear during the cycle.
  • You need to also spend a little time separating out your whites from your brights, and also your brights from your darks. If you’re wondering what pile of washing applies to Luxuriate pieces that have a contrast white or black binding and Luxuriate banners, we recommend using the main fabrication colour as your indication of which pile that set goes into. We’ve worked long and hard to ensure that our binding and Lounge banners do not leak colour.
  • If you’re washing any black sets with white binding and banners - we highly recommend avoiding newly purchased black products that are experiencing their first wash (black jeans are a devil for leaking), as we’re unable to control the leakage of products not purchased from Luxuriate - so just bear that in mind to ensure you keep your white Luxuriate banners fresher than fresh.
  • Choose a mild washing powder and conditioner that will be gentle on our Lounge fabrics and on your skin, and check that the washing machine temperature matches the care label instructions one more time before starting a ‘gentle’ or ‘delicate' cycle.
  • When the cycle is finished, remove your underwear as early as possible to keep them smelling beautifully fresh.
  • We 100% recommend hang drying your underwear. Try not to ring or twist it once out of the machine - instead press & squeeze - this will help to take care of your underwear’s shape and maintain the perfect, long lasting fit with Lounge.
  • If you absolutely have to tumble dry your sets, we definitely recommend the lowest heat.
  • We do strongly suggest that you do not tumble dry your bras as the intense heat can permanently misshape and damage your bra - and trust us, we’d be as upset as you!


To ensure you’re totally happy with your underwear care steps, see below symbols you’re likely to see on your Luxuriate care label or printed into the back of your pieces with an explanation of what’s what.


Thongs, Briefs and Boxers should absolutely be washed after each wear as a standard, while your bra doesn’t necessarily need to be washed after every single wear.

Your bra can hug your body for around 3-4 wears before it needs to be washed, depending on your day-to-day and your personal preferences. It is worth noting that washing your bra too often can be damaging to its shape and structure.



  • Like us, bras need their beauty sleep. We don’t recommend wearing the same bra day after day, so adding additional bras to your rotation will ensure you’re maintaining that perfect Lounge fit and feel.
  • Store your bras with a little TLC too...
  • For all our foam moulded cups we advise folding them in half, pushing one cup into the other and then allowing them to spoon each other in your drawer.
  • For our bras that are not moulded cups (such as the Balcony, Triangle & more) - we recommend lying them fiat, one on top of the other and creating a bra drawer of dreams with lots of beautiful colors and fabrics lying seamlessly together - filling your drawer with Luxuriate Club faves.
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